We are also committed to complying with all applicable Australian Privacy Laws and ensures that our staff are aware of their obligations.

Why we collect information?
We may collect information to deliver products or services to you, to complete other transactions with you or on your behalf and/or to better understand your requirements and preferences.

This information enables us to personalize and improve our service and in particular to provide you with notification of offers which may be of greater interest or benefit to you.

The information we collect, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without the consent of our customers, other than for the express purpose of delivering the purchased product or service requested by the you.

Our Customers will not receive any continual email solicitation from us, unless you consent to receive our newsletters at checkout, or through a double opt-in process. And, if you do consent to receive email from us, we have a simple unsubscribe option available, along with unsubscribe instructions in every email we send to you.

All private Information we receive from you  will be deleted 60 days after receipt.

Security
We take all reasonable steps to store your personal information securely. Only specific employees in our Customer Service, Marketing, Finance, and IT departments have access to our customers' personal information, and only under strict controls and procedures.

All of our payments are processed via St George Bank using 128k SSL encryption, we do not keep any credit card records on file.

Purple Cufflinks Privacy Policies and Practices
From time to time and in line with customer expectations and legislative changes, our privacy policies and procedures will be reviewed and, if appropriate, updated.

If you have any questions and comments regarding this Privacy Policies and Practices, please contact our Privacy Officer.